Film Distribution

Distrubutors sell and send out films. The way in which they do this is firstly focusing on the audience, getting a detailed understanding of your audience is very important for selling the film. Naturally the audeience can vary considerably film by film, for exmaple from families with young chldren to teenage males and/or females to older adults. Its important never to lose sight of a films core target audience.
Competition is a key consideration. Which films are other distributors likely to realease at the same time and for how long. Competing distribuytors jocking for position week by week and dates pf a films release will often change.

Focus on the audience
A detailed understanding of the target audience is important.
Naturally the audience can vary consdierably film by film, for example from families with young children to teenage males and / or  females toolder adults, or something a combination of all. Particular films may appeal to people with particular interest, say in history, cars, animals, certain coountries, whatever. Generally the UK Cinemagoers are upmarket especially for more specialised fare, while cinemagoing is a shared experience with an average of three people per group.
Its important never to lose sight of a films core target audience so the distributor has the challenge of attrating the widest audience and spread of people as possible, identifying niche interest and groups as well as the broad mainstream, and ideally helping a film to 'break out' and 'cross-over'

Competition
Competition is always a primary consideration. Which films are other distributors likely to release at the same time and during the following week.
Things that you need to remember when distributin:
Is it an event film. Blockbuster/Specialised depending on audience twice.
Is there any star power amoung the cast because a star can often make the job of the distributor a lot easier, for exmaple if Will Smith is in the film then he would be the main pull.
If its a UK film having a UK cast and maybe director it could be a big pull for a UK audience.

Budgeting the release
As early as possible, the distributor views the finsihed film and cofurms the release plan. IN the UK, where distributors pay all the release costs including marketing and the duplication of prints. This covers both the launch and sustaining of the film post-release. The investment and projected returns can be reassessed subject to commercial performance week by week.

Poster
The main imagine distilling the appeal of the film, its stars theme genre credits and often a tagline to whet audiences' appetites. With sometimes a dozen or more different posters on display in a cinema foyer at any one time, distributors and their designers must work to make each one stand out.
Many months the intial teaser poster may be craeted the announce that a film is coming.

Screening for national critics are held so that the film can be sent far and wide in word aswell as the actual film. They happen in the beginning of the week so that they can release reviews during the middle of the week so it can open at the weekend for the first box office push.
An editorial converaage of a film can be highly persuasive. The public usually take what they see in trailers and expect it in the final film.

Depending on the films theme and target audience, the distributor will endeavour to arrange. They will also enable customers to interact with the film characters by collecting premium items or entering a competition.

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