Audience Feedback

We recieved good audience feedback on our teaser trailer both negative and positive points were raised and would be things we could work on in the future were we to do the task again. We showed it to a group of peers, this was ideal for us as they would be the target audience we would go upon release. Our test audience particulary thought the music was a nice touch and worked well with the visuals. The beginnings loud sounds don't match the soundtrack but that doesn't matter because you suddenly expect a louder noise when it doesn't come people told us that it was quite trance like so they were hooked in. People said it was dreamy and quite surreal to the action and not like conventional horror at all but people did comment on the fact there was a build up in tempo so it was quite samey throughout which was a weak point for some people because they weren't scared by it. We as a group saw it as a more pyschological horror than thriller gore so we didn't mind that comment.

The majoirity of people said the mise-en-scen was good. Our use of lighitng was highlighted as a plus point, with most of it low key. We added than in during the editing process across the entirity of the trailer. We also adopted a red filter over one of the shots, this got mixed reviews some people thought it added an extra element whereas other didn't feel it matched the rest of the trailer. They thought the shot without the filter was good though. A high angled shot looking down onto the monster connoting that the protagonists might held hostage and unable to contact the outside world due to the presence of the beast. I did agree with the opinon that the red shot didn't fit. Our use of low key lighting mixed with it didn't really have the disired match. We were in a darkened forret so to have a bright red cover over a shot was odd but we were pleased that a few peers suggested that he did offer that extra element.
A shot that was compared to the Blair Witch Project which was one of the first successful virals to enter the horror genre was the shot in which we ran with the camera hand held to put the audience in the position of fear. The thought it fitted in well and was extremely effective.
A few people mentioned that they felt there was a lack of struture to the trailer as if they were having to search for the story themselves. I agree, although in the initial stages of production we did plan a story but felt that when we were editing together the final trailer that it dragged on and didn't really achieve a flowing movement that we were looking for. So shot were describe as 'needless' there was a shot of our male protagonist that was unneeded so on reflection we would have cut that out.
It was pointed out to us that our trailer didn't fit convential horror guidelines but that didn't matter because the trance effect meant that it would still enduce a bit of fear into the audience. We didn't involve much gore because we didn't think it was nessersary but some people felt we need it. I like the fact that its quite different from most trailers so liked the orginality of it a lot and think that overall it was a success and our feedback suggested that also which was pleasing.

Research for ancillary texts

This is Empire magazine I modelled my magazine cover slightly on this with obvious changes to suit my film.
I thought it was a good example to follow and did so for my  film magazine.

Movie magazine and poster

Movie teaser trailer

The completed teaser trailer of our project "Torment"

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Stills from professional trailers.
1. The picture has some great low key lighting effects on it. Her hair hangs down around and across her face as if behind more mystery lies. Its almost as if there is a glow across her face which for the horror genre is very different and quite rare. Usually the genre would have it dark with either black or red strobe across her face and this would create a completely different effect.
2. Picture 2 is of the main young girl from the film 'The Ring' coming from a focal point of the film the well, which equally acts as a ring at towards the films climax. The effect of having 3 different girls as a vision is really clever. Suddenly you are unaware of whats going on and which beast is the main focus of the film. Its as if your mind is playing tricks on you.
3. This picture makes her look very lonely but at the same time its quite scary as you have no idea why she is on her own, what the reasons behind it are. You just instead have a brief image of her a mental hopsital look.
4. This is the main picture that symbolizes 'The Ring' as a film. Its the picture that appears in all of the trailer shorts, posters and magazines that featured The Ring upon its release. Its a image that our group tried to capture in a way a you can see a link between that picture and the picture that i've used for my movie poster.
5. This is quite an isolated picture in which you have 2 of the characters from this particular film alone in a place which is actually quite hard to describe because you know nothing about why they are there. How long they've have been there for etc. The one light shows a sillolette of the 2 people which makes them both un-identifiable.
6.Picture 6 is something that we did manage to re capture in our trailer and was something we planned on doing from the start.
7. This is another shot we managed to get in our trailer. Instead of using the hero girl we used our villian in place as that we gives a different feel to the quick look over their own shoulder shot. Both work well but I think they bring something different to respective trailers. They both contain the 'shock' effect.
8. This shot shows a good contrast of colour which is something we wanted to combine within our own trailer. The white sky and the ghostly figure of a women standing on an open area.
9. This looks like quite an empty shot but its filled with mystery which is something we did manage to do within our trailer.

Our movie trailer
1. This is one of the main shots that we use at the end of our trailer. Due to the eye contact lenses it looks quite scary to start off with. The effect around the eye isn't human looking so already you establish its a beast but what sort of beast you don't know.
2. This and shot 8 are quite similiar but the difference is that this shot is further away and has a blured effect over the top. Its an effect that is used in 'The Ring' and we adopted it in ours because we think it works well.
3. The shot is quite simply a blip through a shot. But its a shot you see a lot on 'teen films' in which a tv will flicker. It also comes about when a film is stopping suddenly
4. This shot looking down on the beast. It almost looks like its trapping what evers in the tree, like a stalking predator.
5. The silloette shot I think is really effective you have an idea of who it is, but with the face blurred out by darkness. Because you can see behind the black shadows and it looks very inclosed and close by.
6. This is just a close up of me. Its suppose to give a look of fear, confusion and abandonment. Having the feeling of being lost in the horror genre is always frightening. The fear of not knowing where you are or what could happen to you is a fear in everyday life but when thats intergrated into the horror genre its more frightening for the audience.
7. This is just an establishing shot of where the group are. You're unaware whether its just an innocent shot or a view from the beast. So it certainly adds mystery to the shot.
8. Going back to shot 2 this is a similiar shot. The difference is that its a medium shot and clear. There isn't an added filter over the shot. This shot and shot 2 were part of an end sequence were they would interlink with one another.
9. A mystery close up works well within the horror genre especially when part of the beast is revealed at the same time.

We wanted to keep an element of mystery but to conceal to much wouldn't have created a fear factor within an audience. We wanted people to feel empathy towards the prey (human characters) so that if something happened to them it would either make them nervous or jump or scare them in such a way that they would eventually feel protective over our lead characters. We decided to use inter-titles in our trailer. We felt that it would add an extra component to the trailer. It would help build the story and give the trailer more structure. We made the titles red to use the typical horror genre colours which may indicate blood or danger. We were deciding between red and white but decided that white would be to similar to our beast and we wanted that to stand out rather than have lots of links throughout the trailer. I wanted people to be drawn into the trailer so they would want to keep reading the titles.
The music we used was something that I hand picked on behalf of the group. I looked through a selection of music sequences and debated whether a louder sound would make it more scary. I came to the conclusion that a lot of horror trailers do that, and I wanted to create something unique and different. This is when eventually I chose a soundtrack that would be more dream like, grabbing the viewer and pulling them in and put them in a trance that would fix them onto the trailer, that combined with the feeling of nervousness already present would work well for the trailer.

How effective is the combination of your main product and ancillary texts?

I think the combination of having a trailer and film poster is very important and makes the film a lot more recognisable. If you can then work your way onto a magazine cover of a top film magazine this helps the brand of your film even more.
The advantages of having a poster are simple. If you have a top name star that you know will help the film sell then its something you can make a key part of the poster, whether this be a large name title or a picture either would attract the audience of that star. Because posters are brought out for every single film you want to try and make your poster stand out from the rest. You have a canvas size of typically 30" x 40" to work with.What we haven't done with our own trailer but a lot of films do is bring out a teaser poster. The purpose of this would be to create a buzz early on and whet the audiences appetite by feeding them little bits of information early. A great place to put these are in cinemas. You will already be hitting cinema goers and creating other advertising texts including cardboard standees of a main character, banners, window clings or just mini A4 sized posters.
Because we have quite a good trailer the poster of the film could be as equally strong. In my particular case my film trailer and poster are quite different so at first glance might not be recognisable as a sole brand. But the title 'Torment' is very clear in both and has a good name which is easy to say and easy to remember.
With my poster I decided to go with a theme of darkness by having an eye iris over the picture of the moon. The other colours are quite strong and because they look quite different to conventional horror trailer posters, this is because the greens and oranges change the complexion of the poster. Usually with posters you get blacks, whites and dark reds to indicate blood and danger etc.

The tagline for the film poster isn't used in our actual film trailer but it asks another question which I want to tempt people into watching the film.
The main point of of the poster is to really bring the audience face to face with the beast but not give away why its doing what its doing. I wanted to keep as much hidden as possible so that you wouldn't be able to find anything about it within the poster.
When I look at the colour schemes of both the magazine and the poster I would have preferred them to have similar colours to give them a stronger link. If I were to see the film something that encourages me to see it in the first place would be to see it around the world of the media. The fonts are also different on both as are the taglines. On reflection I would have much rather seen them all the same. This would make other distribution methods much easier to undertake. It looks as if I have 2 brands working side by side which could work for mass marketing but in the long term of release it wouldn't really work.

A key advantage of getting on the front of a magazine is the audience you're managing to hit. A film magazine isn't aimed at a particular age range. Although its aimed at mostly film fans, the fact that it can span from the ages of 12 to 100 would mean that you have access to sell it across the board. By seeing and reading the magazine a spread of word of mouth would rapidly increase, not to mention the shear shelf value that it has. People will see the film on the cover much like advertising space anywhere. It works in the same way as a billboard and you may pass it in the car and just have a glance at it but it would stay in your head.

Distributors have many different ways of selling a film pre release and during the first few weeks of it being in cinema's.
Whether it be via:
Previews
Merchandise (Games, Clothing, Stationary etc)
Adverts
Posters
Magazines
Press Meetings
Festivals
All do a job of getting the film out there, a way in which I think could be utilised more is a viral marketing campaign. If we were to really push a film out I'd do it virally. I have a some knowledge on how things like YouTube work as I'm a keen video marker myself and know how you can get a promotional campaign working well because of a prominence of the internet in recent years within most people having access to the online world. You can create a main website for the film then work off that getting internet advertising space on sites like Youtube Flickr Yahoo and MSN which would target it over a billion people each month.

How did you use new media technologies in the construction and research, planning and evaluation stages?

I have used many new media technologies during all stages of the project. Having the chance and personal ability has meant that everything looks a lot more professional and equally makes things a lot easier to complete.

YouTube - Is a great research tool and it also helps when constructing things like the poster, trailer and magazine cover. When you are able to compare previous trailers and then incorporate those factors into your own trailer this will make your work look a lot more professional. You can study techniques of editing from horror trailers than you can then try and copy and add into your own work. When you are planning a shoot and you want to look at certain shots YouTube as a website means that there is a wide selection of already existing videos that have the same styles that you are trying to re-create. I have quite a good knowledge of Youtube and how its set up and works. I myself use Youtube everyday. I'm also part of the online community which is basically a large group of people that make user generated content including music videos, comedy sketches, advice videos and general video blogging and we all support each other in doing so. Its a great way to connect with people and a great website to upload the final trailer to.

Flickr - Is a brilliant way of noting you're pictures and work on a computer without having sheets and sheets of work with hand written notes all over them, adding the fact that you can then upload the pictures directly to your blog makes flickr a great simple tool to use. Using flickr enables you to make lots of different notes on certain areas of an existing product. Highlighting particular areas helps you focus on things you can do in your own project.

Photoshop - This picture creator and editor is something that is incredible vital to making things look polished and professional. You can do almost anything using Photoshop. Whether you want to remove a certain area of a face or move something a little to the left to improve clarity of image. Having such control over a product means you can do anything you want with it.

Video Cameras - Although I've been using video cameras a lot over the past couple of years its not a skill that you can ever stop learning. Using them more and more during this product improves all aspects of your ability to use a camera. Whether it be a moving or still shot or a cleverly positioned shot that could indicate something that the audience might not notice straight away. Using a video camera is a great skill to use after college if you are looking to go into that industry.

Final Cut Pro - Although I have used editing software similar to Final Cut it didn't have anywhere near the capabilities of Final Cut. I would consider it to be the Photoshop of video editing in that you can do almost anything on it. If you want to do something to a shot or a title block or edit the audio Final Cut will almost certainly have a tool that will enable you to do so. It does take a while to master but once you know how things work and what you're doing then it all becomes quite simple.

Blogger - is a great way to keep all of your research tools and main projects in one place to be uploaded and looked at. It's very simple and fast when uploading straight to it and gives you the chance to link it to external website like Flickr or Youtube. Compared to traditional methods its just easier due to the computer access of it. It saves easily and means you don't have to type things out over and over as you can simply edit previous posts.

Storyboards

These are the storyboards that we put together to show the development of our project as we went along. Some of which are out of sequence to the actual project, but they are put in order of filming arrangement depending on our location.

Horror as a genre.

Horror
The populairty of horror as a genre has carried on throughout the history of popular cinema. The origins of this came from the gothic novels:
Frankenstein by Mary Shelley
Dr. Jeckyll and Mr Hyde by Rbert Louis Stevenson
Dracula by Bram Stoker
Although early film adaptaqtion exist, the most notable early horror fimls were made in Germany in the 1920's. Two of the most outstanding are Nosferatu and Dr Mabuse by F.M. Murnau. The films are said the reflect the state of Germany during this decade, which were times of poverty, chao's and corruption. Productions of gothic horror movies proliferated in the USA during the 1930s by Universal Studios. Many contemporary examples illustrate how 'horror feeds of horror' with frequent intertextual references to other horror movies.
Horror films can also be classified into 'wet' horror - blood, guts and decomposing bodies and 'Dry' horror, which is more psychological or deals with the supernatural or occult.
                              Horrors setting is usually Small communities or an isolated place, these places often have a past which will return and playces for secrets and the past to inhabit. Basements are a common place than connote our primitive instincts and attics our repressed terrors. Night time and out of hour times are also places of innocents but when out of horrors anything can happen. Camerawork is EXPRESSIVE rather than naturalistic. Extreme close ups are used alot in horror for the shock factor and to give people an instant fright, sudden ECU's feel like an invasion of our personal space. Camerawork often makes us of depth of frame eg. protagonist in foreground unaware of a monster emerging in the background. Sound is very important whether its loud and expressive or if its silent, it may be used to create an atmosphere or to create tension a really good example of it creating tension is when you hear a heartbeat pounding. The music in Jaws creates a lot of tension just before the shark strikes and it really sucks in your audience.
                            Visualsignifiers of genre are readily apparent. The colours black and red connote things like the darkness, evil blood and danger. You dont find many bright colours in horror films because once again they symbolise innocence. Lighting is the same rarely do you find a lot of bright lighting in a horror film, its usually very low key and with a high contrast so that you see shadows and like.
                           The narrative structure of a classic hollywood film is commonly (normality-enigma-path to resolution-closure) horror films don't always stick to this. The clear unambigous hero of the classic HOllywood narrative is somewhat problematic in many horrors - as a main protagonish, the 'final girl' of the slasher and many other horror films is a victim/hero rahter than a simple hero and thus provides a point of masochistic identification for the spectator which is more complicated than in many other genres.
The narrative of some horror sub-genres, such as the slasher, are very formulaic. Childhood psychotic event creates killer who return to a past location on an aniversary or special event to kill again. This is the sort of thing that usually happens to a group of quite dim and stupid teenagers with one of the group and over zelas female who survives and gets the title of 'the final girl'.
                          Character types often a victim or a hero, they are usually the ones that the entire films bases itself around. The other types of characters are monsters with a hidden secret or made psychotic by an earlier event, the stupid immoral teens tend to get killed aswell because they don't understand the situation. Children in horrors aren't as innocent as they might be if they were in a Romantic comedy, they tend to be evil and quite frightening. The police in horror are useless, when comparing them to the normal police you wonder how the horror police even get the job, but then again nothing in horror can be looked upon as normal, you need certain aspects of horror to fail so that it paves the way for another.
Overall horror has come along way since the start of film, special effects and the way in which you can film are all 100% more advanaced than before which means that horror can be more real than ever, people still enjoy it because they enjoy the thrill of been scared by something supernatural.

New idea for a horror movie

My idea for a new horror film is going to involve an abandoned house that is situated on a normal suburbian road and this is because its the symbol of innocence. It would be a story of 7 days which could be down to the influence of 'The Ring'. It would be based around a couple living alone without worry of anything, it would be very normal with them having normal jobs in a normal world, until the women is told something that would change their lives for ever. It would be that the previous residents of the building had died due to a horrific attack, the way in which she finds out is that it is on the news at the time. From that moment on her life is turned upside down, everywhere she looks she see's the previous owners and young son. She is haunted by them for the rest of her life and can't carry on because of this. The husband is as good as unaware of the entire thing. He can't see the previous owners and nor can he understand what his wife is going through. This pushes their relationship to near breaking point and eventually the women is unable to control what she does and becomes possesed by the previous spirits of the home. The film would end with a car crash although there was no driver in the car, the spirits have gone and everything is restored to the norm. You do see the lights flicker towards the end of the film, suggesting something still lives on

Film Distribution

Distrubutors sell and send out films. The way in which they do this is firstly focusing on the audience, getting a detailed understanding of your audience is very important for selling the film. Naturally the audeience can vary considerably film by film, for exmaple from families with young chldren to teenage males and/or females to older adults. Its important never to lose sight of a films core target audience.
Competition is a key consideration. Which films are other distributors likely to realease at the same time and for how long. Competing distribuytors jocking for position week by week and dates pf a films release will often change.

Focus on the audience
A detailed understanding of the target audience is important.
Naturally the audience can vary consdierably film by film, for example from families with young children to teenage males and / or  females toolder adults, or something a combination of all. Particular films may appeal to people with particular interest, say in history, cars, animals, certain coountries, whatever. Generally the UK Cinemagoers are upmarket especially for more specialised fare, while cinemagoing is a shared experience with an average of three people per group.
Its important never to lose sight of a films core target audience so the distributor has the challenge of attrating the widest audience and spread of people as possible, identifying niche interest and groups as well as the broad mainstream, and ideally helping a film to 'break out' and 'cross-over'

Competition
Competition is always a primary consideration. Which films are other distributors likely to release at the same time and during the following week.
Things that you need to remember when distributin:
Is it an event film. Blockbuster/Specialised depending on audience twice.
Is there any star power amoung the cast because a star can often make the job of the distributor a lot easier, for exmaple if Will Smith is in the film then he would be the main pull.
If its a UK film having a UK cast and maybe director it could be a big pull for a UK audience.

Budgeting the release
As early as possible, the distributor views the finsihed film and cofurms the release plan. IN the UK, where distributors pay all the release costs including marketing and the duplication of prints. This covers both the launch and sustaining of the film post-release. The investment and projected returns can be reassessed subject to commercial performance week by week.

Poster
The main imagine distilling the appeal of the film, its stars theme genre credits and often a tagline to whet audiences' appetites. With sometimes a dozen or more different posters on display in a cinema foyer at any one time, distributors and their designers must work to make each one stand out.
Many months the intial teaser poster may be craeted the announce that a film is coming.

Screening for national critics are held so that the film can be sent far and wide in word aswell as the actual film. They happen in the beginning of the week so that they can release reviews during the middle of the week so it can open at the weekend for the first box office push.
An editorial converaage of a film can be highly persuasive. The public usually take what they see in trailers and expect it in the final film.

Depending on the films theme and target audience, the distributor will endeavour to arrange. They will also enable customers to interact with the film characters by collecting premium items or entering a competition.

I need to finish this off with an extra paragraph and a few images.

Target Audience research

1. Are you male or female?

Male = 16

Female = 14

2. Do you like horror films?
Yes = 24
No = 6


3. What kind of horror films do you like? (2 each)
Supernatural = 8
Blood and gore = 7
Slasher = 11
Psychological = 12
Sci-fi = 13
Zombie/undead = 7
Other/none = 2



4. What scares you the most within a horror film?
Sounds/noise/music = 10
Jump/shock = 7
Dead people = 8
Everything = 5


5. What would make you want to go and see a horror film at the cinema?
Word of mouth = 9
Trailers = 12
Film reviews = 7
Posters = 2

This is the audience research, we got data together and analysed it so

we could see what an audience would want and what we could include

in the final product. Finding out things like the types of horror people

like to see and what kind of horror scares people the most means that

we can create something to fit people personal preferences.

My horror moodboard

 This is a mood board to show the sorts of things that I can use in my horror trailer and pitch to the rest of the group.

Collection of teaser trailers

Paranormal Activity
Is a low budget American film that was banned in some US states and is only available to you if you demand it in your area. Critically acclaimed by many as one of the scariest films of current times. They use a very rare type of filming in which you see the audiences reaction to the film either face on or from behind. Seeing an audience react in a scared way really pushes the sense of being scared. The trailer starts with them queuing for the film. Then it cuts straight to reactions, you get a little bit about the film, explanation of what the lead male is doing with the cameras. Then a series of loud noises and unjustified movements take place and to add suspense every loud noise equals a cut. The night vision camera also creates more of a horror feel. Because its style in a documentary way you never know what might happen or what to expect, you see marks left by the 'unknown'. There is a very soft edge soundtrack backing the film. Seeing the emotions by people mixed with the film is a very clever way of pulling in the viewer. Although this film is very exclusive as its only available in certain states of America, and to see it in your state/country you have to demand it, you can see by the trailer that keen horror fans will do so.


Friday the 13th (2009)
A group of young adults discover a boarded up Camp Crystal Lake, where they soon encounter Jason Voorhees and his deadly intentions.
This paramount film trailer starts with a shot showing how peaceful and calm the lake is, the camera slowly zooms as if to say come further into our story, and it takes you on a short rapid journey through the surroundings of the lake amongst other things. Its very dark it shows a seemingly abandoned cabin, then scenes of fear from the young adults mixed in with the mystery and discovery element. After about 50 seconds you see that they aren't alone and at around 1.07 you see the beast itself, which is a man with a mask on which is quite scary, he is bearing a knife and running down the young adults. This mask is the main central point for the entire Friday the 13th advertising campaign is was put on posters and DVD front covers.
The very final shot is of the mask with 'Friday the 13th' overlapping the mask with the number 13 turns red, this could indicate blood, death and fear. The date Friday the 13th is often seen as a very unlucky. So an audience going in already know what type of film their going to get.



The Dark Knight

The teaser trailer of the Dark Knight, which is a film about Batman is an Action, Thriller, Crime film although from the Trailer its not obvious to what genre it is. Although as an audience you may think that its going to be horror based. The trailer shows the silhouette of the Batman logo which you finally see in full after about 34 seconds. Their is a voice over which is a piece taken from the actual film itself running over the top of the visual image. Usually a voice over tells you about the plot whereas in a teaser trailer it lets your own mind think about what might happen. Taking extracts from the film lets you have a little insight into the film but doesn't reveal anything to do with the actual plot. The name of the film 'The Dark Knight' is flashed up only at the end of the trailer as well as the approximate date of release.

There is no mention of stars although you hear the voice of Michael Caine, Christain Bale and Heath Ledger so from that you obviously assume they are in the film. The budget isn't shown off at all because the doesn't show off any of the film itself so you have no indication of whether it cost a lot to make, or if there are special effects involved in the making.
The music is very strong and the sort of music you expect to hear in a action thriller. It has the slow beat which eventually becomes more and more uplifting.

The Shining

The Shining
Main roles in a film
Villian
Donor
Helper
Princess
Princess's Father
Dispatcher
Hero/Victim
False Hero


Preperation
A member of a family leaves (Jack Leaves)
Rule is imposed (A room is made out of bounds)

Complication
Someone interfers (Hallorann knows whats going on)

Transference
The villian stays the same but becomes more angry and confused (Jack)

Struggle
He attempts to kill his family and anyone that gets in his way (Jack)
Gets locked into a kitchen store room (Jack)

Return
He carries on his work trying to kill his family (Jack)
Tension is built throughout the return (Jack)

Recognition
Nobody ends up a hero, but the Victims escape (Mother and Son)
The villian is killed due to the cold.
The helper is also killed

In 'The Shining' we see the lead character Jack starting as quite a normal male figure leaving his home job and old lifestyle to move away for work at a hotel. The picture on the left is from the opening sequence of the film and already you can see different character roles that come true in the end.

The mother looks scared and anxcious as if she knows whats going to happen, the son has a mystified look on his face as if he either knows without knowing what might happen or is looking at his father with utter confusion to the events that follow. Jack looks quite evil, his eyes are very shrewd and with evil intentions.

This next picture shows what he had in mind, axe in hand with destruction on the brain, you can see a contrast in a before and after method from him looking quite calm to this.

The colors throughout the film are all quite dull and basic but that would be considered a theme of horror althought the most common colours are red and black.

The picture below shows the iconic shot from the film when Jack finally finds and confronts his wife.

The Return of the Repressed

The return of the repressed is the process whereby repressed elements, preserved in the unconscious, tend to reappear, in consciousness or in behavior, in the shape of secondary and more or less unrecognizable "derivatives of the unconscious." Parapraxes, bungled or symptomatic actions, are examples of such derivatives.

In a section of Moses and Monotheism dealing with the return of the repressed, Freud evokes the re-emergence of the "impressions" of early childhood and the instinctual demands that can erupt into the life of the subject, orientating his actions and subjecting him to constraining impulses.

The return of the repressed was considered by Freud to be a "specific" mechanism (Freud to Ferenczi, December 6, 1910), a view he reiterated in his paper on "Repression," where it is portrayed as a third distinct phase in the overall process of repression, following "primal repression" and "repression proper" or "after-pressure"

Horror Movie Trailer

This is a trailer from the horror movie 'The Ring'



The reason I have chosen this movie trailer, is that I remember when I first watched it and felt frightened even watching the trailer. Its a very powerful film which needs you to be very switched on when watching it because theres alot going on during the film. Its about a type that once you've watched it means you'll receive a phone call in which all the voice says is 'You will die in seven days' Its a very tense film with deep impact on the viewer.

The film genre is horror we can tell this by the music and natural sounds, the dark fades and dark atmosphere.

The name of the film is mentioned about 2/3s of the way through the trailer it says 'The Ring' twice alowd the whispered voice repeats it as the trailer continues till the end. Then in a glowing font on the underside of 'The Ring' the title appears once again as if its been written.

The film at no point mentions which actors are going to be in the film as they arent big hollywood stars. No special effects are shown, but the way in which you see the video tape could come across as been quite surreal.
All dialogue is different extracts of the final film which reveals parts of the films plot, for example we find out that if a video tape is watched you get a phone call straight after and a voice says to you 'you will die in seven days'